Strategy

The Clear 2.0 project has accompanied consumers through all the stages leading to the purchase and the correct efficient use of domestic renewable and low-carbon energy technologies. It also focused as well on changing behaviour and optimisation of existing installations.

The main needs of a home, including heating/cooling and electricity production (including storage and monitoring systems) were addressed through a consumer-centric approach. The aim was to change behaviour and form collective consumer groups to support the purchase of renewable energy systems such as photovoltaic installations, batteries, pellet stoves and heat pumps for heating and cooling.

The four major barriers (awareness, behaviour, stability of legislation and price) to the investment in RES were directly addressed with the aim to achieve a higher consumer engagement.

BEUC and the consumer organizations carried out advocacy work on relevant legislative developments in order to overcome existing barriers and facilitate consumers’ participation in the energy market. It distilled policy lessons to create a favourable and stable national and European policy framework for the benefit of all European consumers.